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How to choose a gradient background for a landing page

Choose a gradient with space for your headline, test it in a real layout and export CSS or an image. Start with the free Landing page collection.

Which gradients work for a SaaS hero or portfolio?

Start with the position of your headline, product image and primary button. A quiet horizon can leave room for centred copy, while mesh colour fields can frame an off-centre product image. Use the Landing page collection for horizons, Mesh for overlapping colours or Soft & smooth for understated blends. Choose a composition that supports your actual content.

How do I compare gradients in a real layout?

Open a gradient details page and choose Try on a real layout. The playground previews landing pages, cards, page backgrounds and footers. Switch colour variations to compare the composition against light and dark surfaces. This is a visual starting point; verify your own typography and components after integration.

Should I use CSS or a large background image?

Native CSS gradients avoid an extra image request and adapt to the element’s dimensions. Detailed grain, light and sculpted designs use image artwork to preserve their appearance. Choose the visual treatment you need, then measure its cost. If you export an image, resize and compress it for the space where it will appear.

How do I keep the headline and call to action readable?

Check the background under every line of text and under the button at desktop and mobile widths. Bright highlights can move under a word when a centred image is cropped. Add a solid content surface or overlay if necessary and measure the resulting contrast. A dark-mode palette alone does not guarantee readable text.

Can I use the same gradient for a footer?

Yes, but test the different height and crop. Footer glow is a separate collection with light rising from darker areas; it may suit a final call to action better than reusing a busy hero. Preview the footer layout before exporting your selected variation.

Try these landing page backgrounds

Open an example to compare palettes and export the background.

Horizon, Violet horizon colour palette
Dawnlight, Blue horizon colour palette
Atmosphere, Rose horizon colour palette

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